REBEL WITH A CAUSE
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Inside Division Rebel Tackles Headquarters

The story of Tomoya Shirakawa, founder and designer of Division Rebel Tackles (DRT) is no doubt an inspiring one. In just about a decade in running his brand, DRT has quickly built a cult-like global following, but like all great things, it didn't happen overnight. DRT, in my eyes, is unquestionably Japan's rising and influential fishing tackle brand. From its bold and edgy/punk aesthetic, taste for good design, and its attention to detail in its products and services, these shared values is what caught my attention nearly 9 years ago.

Our very own, Takakazu Yamazaki TAKES US INSIDE Division Rebel Tackles Headquarters AND SITS DOWN WITH Tomoya ShirakawA FOR AN INTERVIEW here.

-Lloyd Gomez

 
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The front entry way into DRT's HQ. adjacent to Lake Biwa. 

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Tomoya Shirakawa, founder and designer of Division Rebel Tackles.

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Tomoya and Takakazu sit inside the DRT conference room.

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One of several workstations.

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An array of DRT Klash colorways and some other heavy hitters on display.

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Slaps and Zines from the likes of LDC, Swimbait Underground, Working Class Zero, DRT, and Low Bite.

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Cool Fish art and Cult Lake visuals adorn the office walls.

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DRT is design.

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A pair of Polks, aka Black Diamond Rays, are housed in a fairly sized acrylic tank.

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Tomoya on the rod lathe.

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Create. Destroy. Rebuild.

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One bait at a time. What blows my mind is his consistency.

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This is literally across the street from HQ.

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Lake B in the distance.

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Research and Development.

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HF testing baits. 

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Meet DRT Field Staff, Hiroshi Fujiwara @hiroshi_drtcrew.

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DRT Vision.

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Tomoya on the test pool.

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Assorted USDM models found in Tomoya's office collection.

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“ALL OR NOTHING.”

 

Founder/Creator of SBSRFC & Bass Brigade